Renault Opens Second Electric Vehicle Store in Germany
Renault is opening another electric vehicle only store. This will be its second electric car store in Germany.
The automaker will focus on selling electric cars at separate outlets as a combined store is not able to highlight their features.
They will open the new store in Berlin. The decision comes after the first concept store in Stockholm reported success.
“More and more motorists are taking a close interest in electric vehicles but they still know little about them,” said Gilles Normand, SVP Electric Vehicles Business at Groupe Renault.
He added: “As Europe’s most successful EV brand to-date, Renault’s objective is consequently to go out and meet these customers, address their questions and ease the switch for those who decide to make the step to an electric life.”
Mr. Normund, like many others, is confident that electric car demand will accelerate despite a slow start. He believes that electric vehicles are not only eco-friendly but also fun to drive.
Renault CEO Carlos Ghosn is similarly bullish on electric vehicle demand. The automaker announced it will invest more than one billion euros in electric car production in Europe. They will use the money to:
- Introduce a new alliance for the factory in Douai, France
- Double the production of Zoe at Flins, France
- Triple electric motor output at Cleon, France
Analysts expect that competition will also help the electric vehicle market to grow. More automakers are making such vehicles than before. The key players are Tesla, Renault, Mitsubishi, and Nissan.
Renault’s decision to open stores that exclusively sell electric vehicles is similar to Tesla’s decision to open its own stores instead of relying on car dealerships.
The automaker sold 36,000 all-electric vehicles last year in 2017 – an increase of about 10,000 from 2016. These included about 32,000 Zoe compact hatchbacks. The remaining cars were mostly Kangoos.