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Volkswagen’s “Electric for All” Campaign to Make EVs More Affordable

Volkswagen is well on its way to bring more electric vehicles on the road soon.

The automaker has launched an ELECTRIC FOR ALL campaign that aims to make electric vehicles more affordable for customers.

The company said that the new electric vehicles will be based on the MEB platform, short for Modularer Elektrobaukasten or Modular Electric Kit.

MEB is Volkswagen’s new architecture that they say will change the way electric cars are built and run.

The automaker said they will produce 27 MEB models by the end of 2022. The company also promises to start producing its “ID” cars by the end of 2019.

Thomas Ulbrich, Volkswagen Brand Board Member for E-Mobility said:

“Our Modular Transverse Toolkit already proved Volkswagen is one of the most successful platform developers in the auto industry. Now, we’re transferring this know-how and this strategy to the electric age. By the end of 2022, four Group brands will be ramping up 27 MEB models worldwide, ranging from compact cars to the lifestyle Bulli. That is something quite unique.”


The ELECTRIC FOR ALL campaign is Volkswagen’s effort to make new technologies such as electric vehicles more accessible to customers. The MEB platform sits at the heart of this campaign as it promises to revolutionize the way electric vehicles are produced.  

Mr. Ulbrich said: “We will make electric vehicles popular and get as many people as possible excited about electric cars. The MEB is one of the most important projects in the history of Volkswagen – a technological milestone, similar to the transition from the Beetle to the Golf.”

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